Where strength is built, and legends are born
Welcome to the new standard of fitness in Chichester. At Imperium Strength, we bridge the gap between grit and total professionalism—combining a premium training environment with world-class coaching.
The Elite Facility
The Standard: Train in a facility engineered for high performance. From custom-built lifting platforms to premium strength and conditioning machinery, every piece of equipment has been hand-selected to support your athletic journey.
Our Pride: We do not compromise on environment. Our spaces strictly adhere to immaculate hygiene practices and rigorous "Zone Cleaning" standards, keeping your training playground flawless.
The Core Pillars
Expert Performance Coaching
Bespoke Programming: True fitness is never a "one-size-fits-all" model. Our expert coaching staff builds custom, purposeful routines tailored entirely to your personal goals and physical lifestyle.
Technical Mastery: Whether you are a complete beginner learning the foundations or an experienced lifter aiming for a competitive edge on the platform, our coaches emphasize movement precision, execution safety, and technical mastery clinics.
Holistic Health & Nutrition
Lifestyle Optimization: Reaching peak performance requires looking at the full picture. We look beyond the gym floor to support you with advanced metabolic profiling, healthy lifestyle habit coaching, and evidence-based nutrition strategies.
Seamless Profile Mapping: Your health data, physical histories (PAR-Qs), and custom progress benchmarks are securely tracked and managed directly within the secure Imperium App for an organized, highly personal experience.
The Imperium Lifestyle Hub
The Gym Cafe: Your space to reset, connect, and refuel. Our hospitality zone features an integrated coffee bar serving premium blends, alongside expert-formulated pre-workout options and post-training recovery shakes.
The Retail Zone: Access the exclusive gear of the Industrial Elite. Our dedicated retail space features premium, branded Imperium Strength apparel, and top-tier, verified sports supplements.
The Faces Behind the Standards
Marcelo Prado | Founder & Head of Performance
The Focus: Level 4 Nutritionist and Level 3 PT. Built the gym floor from his imagination, soul, and passion to construct a sustainable culture of elite physical health.
Callie | Business & Compliance Manager
The Focus: The backend executioner. Coordinates complex company administration, corporate compliance, and gym operational logistics.
The Coaching Elite
Jamie | Performance Coach & PT
The Focus: Technical refinement, lifting precision, and athletic development. Specializes in taking athletes from gym floor foundations to the competition platform.
The Operations Powerhouse
Charlie | Administration Manager
The Focus: The backend executioner. Manages the master team scheduling, optimizes shift rotas, oversees retail merchandise procurement, and structures the behind-the-scenes CRM and automated billing systems.
Zac | Personal Trainer & Bodybuilder
The Focus: Over 15 years of deep industry expertise. Brings elite competitive bodybuilding knowledge to muscle hypertrophy, structural conditioning, and long-term physique transformation.
Toby | Administration & Operations Support
The Focus: Dedicated operational assistant. Ensures front desk systems run flawlessly, coordinates everyday membership profile administration, and assists with facility operations to keep the member experience seamless
Ali | Member Support & Community
The Focus: An authentic pillar of member motivation, ensuring everyone feels a deep sense of gym belonging, support, and mental resilience.
Chantell | Personal Trainer & Nutrition Coach
The Focus: Level 2 Health & Nutrition expert. Utilizes her background in competitive gymnastics coaching to instil superior body control, movement balance, and custom nutritional strategies.
Ellie | Front of House & Social Media Lead
The Focus: First point of physical contact at the front desk and the creative mind capturing the daily hard work on our community socials.
Ready To Join The Industrial Elite
Experience the Imperium Standard for yourself. Whether you are stepping onto the floor for day one or looking to hit your next competitive milestone, our team is ready to guide you.